Francis Joy
Francis Joy

Professional SEO Consultant Services

As a leading SEO professional in Kerala, the services offered are of the finest quality and produce excellent results for all of your SEO and digital marketing needs. The services are always detailed and customised to meet your SEO and marketing requirements. The keyword rankings, channel breakdowns, traffic, landing pages, conversions, and ROI for every SEO customer will be updated in time. 

Search Engine Optimization

The goal of SEO is to make your website more visible when customers use search engines to look for goods or services that pertain to your company. The more visible your pages are in search results, the more likely it is that you'll get noticed and draw both new and returning clients to your company. Online marketing relies heavily on search engine optimization because it is one of the main ways that people access the internet. The first step in raising a site's search ranks is recognizing how search engines operate. Here, Francis Joy provides best in class SEO sevices to clients and he makes use of several SEO techniques to rank your website on the top of the search engine pages. Let's check out the services offered in Search Engine Optimization.

Technical SEO

The objective of technical SEO is to raise a website's technical status so that search engines will rank its pages higher. TThis makes a website quicker, easier to crawl, and more intelligible for search engines. A website that is technically excellent loads quickly for users and is simple for search engine robots to crawl. A good technical foundation enables search engines to understand the purpose of a website. By implimenting technical SEO you can increase your reach across all channels, improve social media display and layout, and lower search engine optimization costs.



On-Page SEO

The concept of optimising features on web pages for SEO is known as on-page SEO.  On-page SEO properly designing your headlines, HTML elements (title, meta, and header), and images in addition to posting relevant, high-quality content. Additionally, it involves ensuring that your website communicates a high degree of knowledge, authority, and credibility. On-page SEO is crucial in order for search engines to understand your website and its content and determine whether it is suitable to a user's query. Implementing efficient on-page SEO tactics can help you achieve the best results in terms of local exposure and reach, as well as advanced ranks, crawl rate, and CTR. You can add a distinctive feature to your website by utilising On-Page SEO elements.

Content SEO

Making content for your website that promotes high search engine rankings is known as content SEO. It covers every aspect of writing and organising content for your website. To create content, you need focus on three essential factors: keyword strategy, site structure, and copywriting. Content SEO is crucial since Google and other search engines read your website, therefore the words you use there will affect where your site appears in their rankings. Proper keyword research ensures that you are utilising the same phrases as your target audience, making the work of website optimization worthwhile.

Off- Page SEO

Making content for your website that promotes high search engine rankings is known as content SEO. It covers every aspect of writing and organising content for your website. To create content, you need focus on three essential factors: keyword strategy, site structure, and copywriting. Content SEO is crucial since Google and other search engines read your website, therefore the words you use there will affect where your site appears in their rankings. Proper keyword research ensures that you are utilising the same phrases as your target audience, making the work of website optimization worthwhile.

Local SEO

Local SEO is an approach to search engine optimization (SEO) that makes your company appear more prominently in Google's local search results. Local SEO is beneficial for any company that has a physical location or serves a specific region. Local SEO can assist you expand your business. Google reports that 28% of local smartphone searches result in a purchase, and 76% of those searches lead to a visit to a business. Utilizing local SEO will increase your company's exposure in search results by focusing on relevant consumers that are already looking for the services or goods your company offers.

Search Engine Marketing

"Search engine marketing" is a method of promoting a business by using paid adverts that appear on search engine results pages. In order for their ads to appear alongside search results for certain keywords, advertisers submit bids on terms that users of search engines like Google and Bing would use when looking for specific products or services. As more and more people conduct their product research and purchases online, search engine marketing is turning into a crucial part of any online marketing strategy for a firm. The main benefit of search engine marketing is that it allows companies to advertise to motivated customers who are ready to buy at the exact moment those customers are ready to buy.

Google Ads

The objective of technical SEO is to raise a website's technical status so that search engines will rank its pages higher. TThis makes a website quicker, easier to crawl, and more intelligible for search engines. A website that is technically excellent loads quickly for users and is simple for search engine robots to crawl. A good technical foundation enables search engines to understand the purpose of a website. By implimenting technical SEO you can increase your reach across all channels, improve social media display and layout, and lower search engine optimization costs.



Bing Ads

It is a mechanism that permits running PPC advertisements in Microsoft's Bing search engine. Bing Advertisements can manage campaigns for mobile app promotion, retargeting, product campaigns for specific regions, and search network campaigns (text and dynamic ads). Additionally, it provides the option to generate native ads for Microsoft Audience Ads. Location targeting, links, photos, applications, reviews, and call extensions can all be used in campaigns. Bing, Yahoo, and AOL are further included in the partner network. Broad match, negative keyword targeting, and a keyword research tool are all services provided by Google and Bing. The primary distinction between the two platforms is Bing's significantly lower keyword traffic volume.

Social Media Optimization

Utilizing social media networks to control and expand an organization's message and online presence is known as social media optimization (SMO). Social media optimization can be used as a digital marketing approach to engage with customers, spread positive content, and raise awareness of new goods and services. The audience is frequently directed via social media optimization from these social media sites to the business's website, where more details can be given. Most recently, social media marketing has taken centre stage, sometimes merging with SEO and other times taking its place as the best approach to build a brand, generate leads, improve a company's online presence, and engage an audience.

Facebook

The most popular social networking site is Facebook. It provides advertisers with some of the most comprehensive data and the most well tailored adverts. Even the most inexperienced social media marketers may be able to succeed on the network because Facebook Ads leads you through the process. Here, you can just as simply choose where your ads will appear and which devices they will target. You can use them to develop intelligent audiences. They build the audience they believe would perform best using information from people who have already interacted with your advertisements or page. This implies that you can develop an audience that performs admirably if you already have one.

Twitter

A Twitter marketing strategy is a strategy focused on producing, distributing, and using the social media platform to reach your audience, followers, and customer research. This kind of strategy seeks to grow brand recognition, increase sales, increase conversions, and draw in new followers and leads. For many reasons, Twitter is a terrific marketing tool. The tool, which is free to use, increases your reach and enables you to quickly share and promote branded content. Additionally, they enable you to offer prompt customer service and assistance and serve as a search engine tool that you can use to look up your competitors' marketing materials and the strategies they employ.

LinkedIn

LinkedIn is a good platform for company networking and expansion. You can utilise social media more effectively with the aid of these marketing suggestions. LinkedIn is a social networking site that may be utilised to develop consumer relationships and brand exposure. Businesses utilising LinkedIn can market to potential clients and partners by publishing interesting material and taking part in industry discussions. Compared to other social media sites, LinkedIn is less on promoting and selling your goods and services. Since the network on LinkedIn is made up of a completely new audience, using LinkedIn marketing to achieve your goals will require a different strategy.

Instagram

One of the best social media sites for user engagement is Instagram. It has always been and will always be about photographs, and its video feature is also rather well-liked. Instagram has the highest engagement rate of all the major social media platforms. You can also share Instagram stories and short- or long-form films. For brands, both formats work effectively. In fact, Instagram is considerably more effective than other social media platforms at generating customer engagement. Instagram expands the reach of your company by enabling you to pinpoint your target market. According to demographic information, hobbies, behaviour, and other factors, you can use them to identify the most appropriate audience.